BUILT FOR CHAOS

WE ARE REDEFINING FITNESS.

NOW, LET'S
DEFINE YOU!

What are the problems in today's fitness apps?

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AI Overview

Commonproblemswithfitnessappsinclude genericprograms,shallowtracking,androutinesthatdon'tfitintoreallife.Manyusersstartstrong,butwhenworkoutsarerigid,uninspiring,ordisconnectedfromeverydaydemands,theystartoverrepeatedly.

One-Size-Fits-All Workouts

Programs built for the masses that ignore individual goals and fitness levels.

Low Long-Term Engagement

Users often drop off after a few weeks due to boring routines or no accountability.

Data Without Direction

Apps track steps, calories, and sleep, but rarely translate numbers into clear guidance.

Doesn’t Fit Real Life

Programs assume perfect schedules and energy, overlooking the unpredictability of work, family, and travel.

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What is DefineFit?

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Define Fit

What is Define Fit?

Define Fit is the first fitness platform built to make users feel seen every single day. It’s not another cookie-cutter program — it’s a personal trainer, nutrition coach, and accountability partner in your pocket, designed to adapt to the realities of everyday life. With room-scan technology, any space can become a gym. A customizable AI coach learns your style, delivers real-time heart-rate feedback, and flexes your workouts depending on your schedule, energy, and goals. Define Fit syncs with your calendar to keep you accountable and integrates with wearables to deliver precision training that evolves as you do. More than an app, Define Fit is a movement — redefining what it means to build strength, energy, and lasting results.

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How it Works?

Four reasons Define Fit changes the game.

Scan. Train. Anywhere.

Coaching That Adapts.

Fitness Built for Real Life.

Your Trainer, Always On.

Founders

BUILT FOR CHAOS.

DEFINED BY PURPOSE.

Brian Andrews

Founder & CEO, Define Fit

With over 25 years in the fitness industry and more than 100,000 sessions coached, Brian has guided everyone from elite athletes and celebrities to busy parents and everyday people chasing their best selves.

He founded Define Fit on a simple truth: fitness should meet you where you are. It’s the next evolution of real-world training — intelligent, adaptable, and built for those who don’t have time to waste and refuse to settle for average.

Hannah Andrews

Founding Inspiration, Define Fit

A full-time labor and delivery nurse and mom of four under six, Hannah embodies the balance, grit, and grace that Define Fit was built on. Her story inspired its mission — empowering busy parents and everyday people to find strength in the middle of life’s chaos. She’s proof that progress is possible, even in the busiest seasons of life.